New Macintosh Software Empowers BlackBerry Users To Turn Almost Any Media File Into Ringtones

San Diego, CA–July 15, 2008–Information Appliance Associates,
creators of industry-leading mobile connectivity solutions, announces
the release of the PocketMac® RingtoneStudio for BlackBerry, the
first and only Macintosh tool that gives BlackBerry users the power
to convert almost any media file into a ringtone.

“We’re incredibly excited,” said Terence Goggin, CTO of
Information Appliance Associates. “The BlackBerry is great, and as
more people are using it, they have told us they want to expand the
variety of ringtones they can use on their BlackBerry. But it was
either too expensive or too difficult to do on their own. That’s
where this software comes in.”

PocketMac RingtoneStudio for BlackBerry works with sound files,
iTunes tracks you own, and any Mac-friendly movie formats to produce
ringtones that can then be automatically synched to a BlackBerry.

One of the many powerful features of PocketMac RingtoneStudio for
BlackBerry is the EditingBay, which allows users to easily select
exactly which 30 seconds they want to use as their ringtone.

Goggin added, “With the EditingBay feature, customers can select
whatever 30 seconds they want from the movies and music files.
Literally any 30 seconds from each file. The 30 seconds from the
beginning, the 30 seconds smack dab in the middle, or somewhere
towards the end. It’s visual, simple and completely up to the
customer what they want to choose.”

PocketMac RingtoneStudio for BlackBerry works on OS 10.4.x and 10.
5.x (Tiger and Leopard) and retails for $14.95. PocketMac
RingtoneStudio for BlackBerry supports BlackBerry Pearl (8100),
BlackBerry Curve (8300), and BlackBerry 8800 series devices that have
a microSD expanded memory card inside.

“The release of PocketMac RingtoneStudio for iPhone was such a
success that our BlackBerry customers starting asking immediately if
we could create something for them, too, and this is our answer. With
this software and using the powerful but easy- to-use editing
features of PocketMac Ringtone Studio, BlackBerry users can now make
their own custom ringtones with almost no effort,” Goggin continued.
“This opens up new multimedia possibilities for BlackBerry users.”

A YouTube video demonstrating PocketMac RingtoneStudio for
BlackBerry can be found at:
http://www.youtube.com/watch?v=0GKE4RVYmzA

More information about the PocketMac RingtoneStudio for
BlackBerry can be found at
http://www.pocketmac.com/ringtonestudiobb.html

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About Information Appliance Associates
Information Appliance Associates (IAA) is a world leader in creating
unique software solutions, primarily for the Macintosh platform.
Their first product, PocketMac Pro, the original Mac-to-Pocket-PC
sync solution accomplished what at the time was thought impossible–
connecting a Mac to a Pocket PC. IAA then expanded into other areas
of connectivity with products for Microsoft Smartphones, iPods,
Blackberry. RIM recently licensed IAA’s PocketMac for BlackBerry tool,
the original Mac-to-BlackBerry sync solution™.

All IAA brands and products are trademarks or registered trademarks
of Information Appliance Associates. MeetingMaker is a registered
trademark of PeopleCube.

Full Contact Information For Information Appliance Associates:
Information Appliance Associates
511 Juniper Street
San Diego, CA 92101 mexin

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